The internet guarantees users unlimited access to information. Still, they need to trust this content. It is necessary to offer a quality experience to the user, ensuring that they understand that their problem can be solved and you (lawyer) have the key to this solution.
Many lawyers are still afraid to share their knowledge with internet users, claiming they can use their tips to solve their problems independently or pass the information on to other lawyers. This can even happen, but the economy of gratitude proves that by offering quality information that explicitly solves that user’s problem, he will feel grateful and trust the sender of that information, thus initiating a relationship of trust. Relevant information is the new eye to eye, and problem-solving is the new handshake.
Reflection: if the law firm has 10 lawyers who can solve over 100 different legal problems, but no one or few people know about it, the firm is disconnected from the market if it cannot get the correct answers to the right people. But how can I share this information assertively on the internet? This is where digital content marketing comes in which can be carried out by Grow Law Firm for example.
Content marketing promotes products or services through information in text or video, solving a user problem. Digital content marketing uses users’ questions to Google or other search engines. It produces texts or videos with answers to these questions, ensuring that the product or service website is accessed by users looking for that solution.
Content marketing is a fundamental pillar for building a digital marketing plan for lawyers; it is the basis of everything since lawyers cannot promote their services through promotions, but they can and should offer solutions to people’s problems by making them aware of their rights and being able to use legal tools to ensure balance in the relationships between the parties.
The MPs were made to ensure balance in labor relations, protecting both the interests of entrepreneurs and workers. But they are worthless if the citizens affected by them are unaware of their rights. Many workers who had their contracts suspended, for example, were laid off shortly after returning to work. But this was prohibited by the MP, which guaranteed stability for the same period of suspension of the contract after the return; if there were a dismissal, the employer would have to pay an indemnity fine to the worker.
Many workers asked for reinstatement to work or received a fine upon learning of this. This was only possible due to the massive dissemination of MPs on news sites, social networks, and blogs of law firms, which fulfilled their legal role with guidance content that guaranteed rights to both workers and entrepreneurs.